Checo The Barber

Conceptualized, designed and implemented the brand identity and logo for Checo The Barber. The logo was then used on a variety of marketing materials some of which included printed publications, digital assets, apparel design and product design. I than developed the art direction for a Hair & Beard grooming product line that consists of four products which include a Shampoo, Conditioner, Balm, and a Hair & Beard Oil.