News@Northeastern

Mailchimp Email Template

Work & Responsibilities

  • User Experience Design
  • User & Market Research
  • User Interface Design
  • Low/Hi-Fidelity Wireframes & Mockups
  • Interactive Prototypes
  • Iterative Usability/AB Testing
  • Web Development

Industry

  • Higher Education

Project Brief:

As a member of Northeastern’s Marketing & Communications Digital Team, I developed and deployed the Mailchimp template for the News email sent daily to the entire University community which includes more than 35,000+ people. I also served as the main liaison between the News team which inputs the content into the daily email and the technical side of the email marketing service.

Target Users:

This news email is sent daily to the entire University community which consists of more than 35,000+ people that includes Current Undergraduate and Graduate Students, Parents, Faculty, and Alumni.