Northeastern’s LaCLA Scholarship

Developed & executed concept, design & art direction of the brand identity and logo for Northeastern’s LaCLA Scholarship. The LaCLA Scholarship was established in 1993 as a way to increase the retention of Latino students at the university. The purpose of the scholarship is to encourage academic excellence of students and promote community service on campus and in Greater Boston. I was fortunate enough to receive this full-tuition scholarship in May of 2012. The logo was then used on a variety of marketing materials some of which included printed publications, digital assets and the scholarship application itself.