Northeastern’s Latin American Student Organization

Developed & executed concept, design & art direction of the brand identity and logo for Northeastern’s Latin American Student Organization. The organization was founded in 1988. Since its inception, LASO’s goals have been to inspire, develop, and promote leadership within the University, as well as contribute to the progress of the Latin American population beyond campus through various outreach programs. The logo was then used on a variety of marketing materials some of which included printed publications, digital assets and apparel design.