Current Experience
2021-present
Salesforce—New York, NY
Senior Product Experience Designer and Consultant | 2022–present
User Experience Designer and Consultant | 2021–2022
- Design experiences & interfaces that combine business/user goals for large-scale digital enterprises.
- Create wireframes, interactive mockups, and rapid-prototypes to design & develop usable products.
- Define information architecture & user models to devise intuitive experiences for all types of users.
- Envision user experience of final product and advocate for all the different users’ anticipated needs.
- Collaborate with research, design, and development teams across internal & external business units.
- Past Clients and Collaborators Include: PayPal, AT&T, T-Mobile, Cisco Systems, Accenture, and Deloitte.
2011-present
Bell N’ Whistle Studios—New York, NY
Creative Director and Lead Designer | 2011–present
- Full-service creative studio with years of experience executing projects of all sizes and types.
- Contracted by clients in various industries to develop and integrate big ideas across all channels.
- Translate the vision of clients through strategic design, development, and marketing efforts.
- Conceptualize, design, and implement brand identities and logos for companies and organizations.
- Design marketing collateral and materials such as publications, advertising, stationary, and websites.
- Develop and execute concepts, designs, & art direction of publications, photoshoots, and campaigns.
Past Experience
New York University School of Law, Information Technology—New York, NY
User Experience Designer and Front-End Developer | 2016–2020
- Design websites and digital products to advance brand strategy and mission of the University.
- Lead the design efforts to overhaul the Law School’s websites for Accessibility (WCAG 2.0).
- Define information architecture & user models to devise intuitive experiences for all types of users.
- Envision user experience of final product and advocate for all the different users’ anticipated needs.
- Served as the UX/UI designer & developer when transitioning the site into a responsive framework.
- Create wireframes, interactive mockups, and rapid-prototypes to design & develop usable products.
- Develop responsive products using HTML5, CSS3, PHP, Javascript/jQuery, Drupal, and WordPress.
Northeastern University, Marketing and Communications—Boston, MA
Web Designer and Front-End Developer | 2014–2016
- Collaborated w/ designers, developers, writers, photographers, videographers, project managers.
- Contributed creative, design, and development skills to improve social and digital content.
- Performed all aspects of design process, ideation/implementation to production/development.
- Developed responsive websites using HTML5, CSS3, PHP, Javascript/jQuery, and WordPress.
- Established the news@Northeastern email template distributed daily to 35,000+ subscribers.
Pack Network—Boston, MA
Camera and Broadcasting Operator | 2011–2014
- Worked on projects related to video production and HD recordings for live events and webcasts.
- Operated a camera and broadcast system that streamed live events for online subscribers.
- Past events include TEDx, Alexis Ohanian, Richard Saul Wurman, Ivy League Championships.
Northeastern University, Enrollment Marketing—Boston, MA
Marketing and Communications Designer | 2011–2014
- Designed and developed responsive websites using HTML5, CSS3, WordPress, and other CMSs.
- Managed content and design of digital signage system across various campuses nationwide.
- Designed print and web materials for functions such as campus events and national conferences.
- Designed national advertisement campaigns for undergraduate and graduate campuses.
- Managed social media accounts targeted toward both prospective and recently admitted students.
- Developed a social media editorial calendar for multiple platforms on a weekly basis.
- Facilitated local and remote training sessions for University staff on software and social media.
Foster Skills, Inc.—Boston, MA
Special Project Designer | 2012
- Developed and branded social media platforms to enhance non-profit’s visual identity.
- Curated and edited video footage about the organization for their Youtube channel.
- Designed both print and digital media within the organization’s graphical standards.
Northeastern University, College of Engineering—Boston, MA
Graphic Designer | 2011
- Designed signage for Center of Health Organization Transformation’s Advisory Meeting.
- Created informational and promotional graphics communicated through a multitude of medias.
- Designed and established a template for the monthly Research Colloquia newsletter.
Northeastern University, School of Architecture—Boston, MA
Graphic Designer and Photographer | 2009–2010
- Photographer for department events, from planning through to editing and processing.
- Compiled and coordinated 100+ student’s Architectural drawings to be displayed in an exhibition.
- Assisted Senior Designer in developing an exhibit for the lobby of the department office.
Technical Skills
Web Design
Figma/Sketch/Invision
User Research/Interviews
User Flows/Journey Maps
Information Architecture
Wireframes/Prototypes
Usability and A/B Testing
Web Development
HTML5, CSS3 and PHP
Javascript/jQuery
WordPress and Drupal
Git/GitHub
Accessibility (WCAG 2.0)
Google Analytics
Adobe Suite
Illustrator
Photoshop
InDesign
After Effects
Dreamweaver
LightRoom
Miscellaneous
Salesforce
Business Analysis
Social Media
Slack
Asana
Jira
Education & Formal Training
Stanford University
Certificate in Artificial Intelligence (AI) Experience Design | 2024
Mass Institute of Technology
Certificate in Designing Digital Platforms, Two Sided Markets, APIs, Feature Roadmaps | 2024
Harvard University
Certificate in Design Thinking & Innovation | 2023
New York University
Diploma in User Experience (UX) Design | 2018
Northeastern University
Master’s (MPS) in Interactive Design, Usability, & Web Development | 2016
Bachelor’s (BFA) in Graphic Design and Architectural History | 2013
Salesforce Certifications
Client & Partner Feedback
Michael Torres
Senior Technical QA Consultant at Salesforce
“I had the pleasure of working alongside Luis on a complex project at Salesforce. He is the definition of a team player. He is not only knowledgeable and talented in his role, but also never hesitates to take time out of his schedule to collaborate or answer questions. This expedited testing on a number of screens and branded elements. I would be thrilled to work with Luis again on another project.”
Clayton Gates
Web Director at NYU School of Law
“Luis brings a wide range of experience and skills to building digital products. He understands the big picture of web building and he uses that to guide a project to what is needed, rather than just what is asked for. Luis puts his skills to work in information architecture, UI/UX, wireframing, design, all the way through to coding. Luis’ range of front-end development skills has been extremely helpful to supporting the growth and development of our many sites and products.”
Mike Portman
Senior Experience Architect at Salesforce
“I worked with Luis on his first project here at Salesforce and what I appreciated the most was his tenacious desire to provide value to the client and project. Luis was quick to apply his workflow to produce high-fidelity wireframes. His positive, can-do attitude made him easy to work with and a great collaborator.”
Roland Wallin
Senior Manager Digital Product Mgmt at T-Mobile
“Highly recommended. Luis is an absolutely fantastic experience designer and development partner. He has excellent ideas and insights, and partners well with business and development teams.”